March 10 2011

PRESS RELEASE

Girls in Action at Vodafone

Twelve slogan t-shirts voicing adolescent girls’ key messages will be displayed tomorrow at the Vodafone flagship store at Victoria parade in downtown Suva. The t-shirts with a short bio on the young artists will be displayed for the month of March.

The t-shirts were created by young girls aged between ten to 14 years who attended the Fiji Women’s Rights “Girls In Action” two day camp held over the long weekend at the end of last month. The two day camp provided an opportunity for the young girls to creatively express their concerns using different art forms.

FWRM Executive Director, Virisila Buadromo says “Girls in Action” is FWRM’s commitment to promote investment in girls and fulfill their rights.”

“We recognise that adolescent girls have a strategic role to play in promoting social justice and building inclusive societies,” said Buadromo.

FWRM’s “Girls in Action” project is also in response to research that was presented at the United Nations Expert Group Meeting on the Elimination of All forms of Discrimination and Violence against the Girl Child held in September 2006,  which revealed that girls between ten and 14 years of age are particularly vulnerable. According to the report, it is during these formative years that gender-based disempowerment becomes entrenched.

The final 12 slogan t-shirts was launched on International Women’s Day on the 8th of March at the MHCC Foyer, by the British Deputy High Commissioner, Martin Fiddler.

This project is sponsored by Oxfam New Zealand, the British High Commission and Vodafone Fiji Limited.

ENDS.